How to write an Event Description and Summary

Owned by Tami Huckfeldt (Unlicensed)
Last updated: Oct 09, 2019
1 min read

This article provides helpful hints for writing an Event Description and Event Summary.  These guidelines are a best practice that should be used.

Event Description

  1. Follow AIA content governance guidelines using the tone/voice of AIA and have content governance review the copy.
  2. Keep the audience in mind when writing the description. Highlight the benefits of attending the event for the individuals you are hoping to attract.
  3. Make the description easy to read and skimmable.
  4. Organize the copy/text is Sections with Headings
  5. Use Bullet point
  6. Include deadline information for registration and refund policies.

Event Summary Description

  1. Follow AIA content governance guidelines using the tone/voice of AIA with the overview being 3 to 4 sentences. Content governance reviews the copy to finalize.
  2. Use the first sentence to state the benefits of attendance.
  3. Keep it simple and easy to read
  4. Leave the reader with wanting more. The summary should get the reader to want to find out more about the event, making them continue on to the description and other details.