When setting up an item, you will be asked for several different 'Name' fields, but it is helpful to know what each of them does.

What do they do?

Item name: this is the name for the back-end user. It will not be seen by a customer.
Display name: this is the name used in the Community Store or if the community portal is being used, it will be displayed on the community membership record.
Line Description: this is usually the same as what is used on the "Display name." Line description is shown on invoices and receipts.
eStore Description: This is the catalog discription information displayed in the eStore on a product detail page.
Description: This is visible to internal users only and can be used to capture business information that might make the item more easily understood by future staff who aren't familiar with the products.

If you are creating a new product, look at other products for guidance on a naming convention.

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